#shakti4beti campaign picks up

By B N Kumar, National President – PRCI

Celebrating July 1 as Daughters’ Day in memory of Indo-American astronaut Kalpana Chawla, Public Relations Council of India (PRCI) has set this year’s theme for the day as #shakti4beti to focus attention on girl security.

PRCI – the pan-India premier body of PR, Media, Advertising, HR professionals and mass communication academicians – is launching a week-long social media campaign on the next Monday and working with various colleges that teach mass communication courses to communicate on the burning issue of girl security.

Kalpana, who had an illustrious career, died along with six crew members of the Space Shuttle Columbia which disintegrated over Texas during its re-entry into the Earth’s atmosphere, just 16 minutes before landing. July 01 was Kalpana’s official birthday. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.

Beti Suraksha (girl security) falls in line with the Union Government’s campaign Beti Bachao – Beti Padhao. We as communication professionals firmly believe that it is absolutely important to communicate to the society at large on the issue that bothers all – the security of the girl child.

PRCI has written to the Prime Minister and the HRD Minister urging for their help and support for #shakti4beti.

These are the some of the small steps that can lead to a giant leap for the girl child:

  • #shakti4beti twitter and Facebook campaign
  • Online contests on twitter, facebook and Youtube
  • Talks by experts and celebrities on the theme
  • And most importantly, campaign for run crash courses on self defense for girls with the help of trained instructors

PRCI’s youth wing YCC is also actively associated with campaign, pan-India. We are happy to report that the campaign has picked momentum with young and old, boys and girls signing up the petition to PM.